Ep 230: How to Build Real Relationships on LinkedIn (and Get Clients Without Sounding Salesy) With Bryce York
In this value-packed episode, Kristy Yoder interviews Bryce York, LinkedIn expert and founder of Factor 15, who’s spent decades in sales helping businesses expand their reach and build relationships that actually convert.
Together, they unpack the art of authentic networking on LinkedIn — a topic every entrepreneur, coach, and B2B service provider needs to master in today’s digital age.
Bryce reveals the most common LinkedIn mistakes business owners make (and how to fix them), why blank connection requests actually perform better than long-winded messages, and how to use automation the right way without losing your personal touch.
Here’s what you’ll learn in this episode:
- Why LinkedIn is not a sales platform — and what to do instead
- The simple sequence Bryce uses to turn cold connections into warm leads
- How to build trust and credibility through your profile before you send a single message
- Why commenting on your prospect’s post might be the smartest follow-up strategy
- How to “do LinkedIn the lazy way” — with systems and automation that keep your pipeline full
- The #1 thing you should never do on LinkedIn if you want to protect your reputation
Bryce also shares real examples from his own business, like how a simple “Congrats on the new role” comment reignited a cold lead and turned into a booked meeting. It’s proof that genuine relationships — not scripts — drive success.
Whether you’re tired of being ghosted after connection requests or you want to start getting real results from your LinkedIn outreach, this episode will show you how to network smarter, not harder.