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Curriculum Vitae

Kristy B. Yoder

Entrepreneur  |  Executive Leader  |  Life Coach  |  Community Advocate

Entrepreneur, executive leader, and life coach with experience building service-based businesses, leading distributed teams, managing operations, developing talent, and creating strategic partnerships. Combines entrepreneurship, recruitment, marketing, client service, coaching, and systems development with hands-on nonprofit and community outreach experience.

Kristy Yoder

Leadership Value

Strategy & Operations

Business planning, systems, execution and accountability

Business Leadership

Financial awareness, client growth and organizational stewardship

People & Talent

Recruitment, coaching, performance management and team development

Marketing & Partnerships

Brand visibility, communications, relationship building and business development

Executive & Entrepreneurial Leadership

Founder and Chief Executive Officer

Smart VAs · Founded 2019

  • Founded Smart VAs in 2019 and built it into a virtual staffing and outsourcing company serving business owners with specialized remote talent and operational support.
  • Grew the company to a team of 70+ members across the globe, helping 400+ businesses scale through remote staffing and operational support.
  • Directed company strategy, operations, financial performance, client relationships, marketing, talent management, and leadership development across a distributed team.
  • Created systems for recruiting, onboarding, quality assurance, client service, performance management, and team accountability.
  • Developed business partnerships and referral relationships while representing the company through networking, media, and educational content.

Media & Thought Leadership

Host

The Lazy Entrepreneur Podcast

  • Leads practical conversations with entrepreneurs and business experts about sustainable growth, leadership, delegation, marketing, and avoiding burnout.
  • Uses interviews and educational content to make business knowledge more accessible to founders and small-business owners.

Coaching & Leadership Development

Life Coach and Leadership Mentor

Professional Practice

  • Applies life-coaching principles to help individuals strengthen self-awareness, clarify goals, navigate challenges, and take practical action.
  • Integrates coaching into leadership, team development, accountability, and conversations about sustainable personal and professional growth.

Community & Nonprofit Leadership

Mission Trip and Outreach Organizer

Nonprofit Organizations in the Philippines

  • Organized mission trips and community outreach initiatives serving communities in the Philippines.
  • Coordinated logistics, volunteers, schedules, communications, and on-the-ground activities to support effective program delivery.
  • Worked with nonprofit leaders, volunteers, and local communities to turn service goals into practical outreach activities.

Professional Experience

Online Technical Administrator

Christ Commission Fellowship Inc. · June 2016 – December 2019

  • Administered Moodle-based online learning systems, including course setup, enrollment, archiving, restoration, user records, and technical support.
  • Coordinated with consultants and internal departments on system customization and improvement, processed online applicants, and maintained payment and student records.

Student Support

Global Learning Support · June 2014 – June 2016

  • Supported current and prospective students through registration, ongoing communication, records management, file audits, and cross-department coordination.

Quality Assurance Specialist

SPi Global · March 2011 – July 2014

  • Coached and evaluated service agents, participated in quality calibrations, prepared daily and monthly reports, and helped resolve customer technical concerns.

Technical Support Representative

Aegis PeopleSupport · June 2010 – February 2011

  • Provided frontline support for web hosting, website, email, and first-level escalation issues.

Education

  • Diploma of Business and Management

    Careers Australia · 2014

  • Studies in Computer Science and Technology

    AMA Computer College · 2007 – 2009

Coaching Credentials

  • Life Coaching Certification

  • Mental Health Coaching Certification

Certified Professional Life Coach — Certified Life Coach InstituteAmerican Association of Christian Counselors Member 2026

Core Competencies

Executive LeadershipEntrepreneurshipStrategic PlanningOrganizational OperationsFinancial AwarenessClient RelationshipsMarketing and CommunicationsBusiness DevelopmentPartnershipsRecruitment and Talent DevelopmentCoachingCommunity OutreachBoard Service