Build a meaningful week. Get my free Weekly Planner →

Ep 189 - Creating Business Legacy Through Intact Core Values With RT Custer, Vortic Watch Company
Episode 189May 27, 202434:00

Ep 189 - Creating Business Legacy Through Intact Core Values With RT Custer, Vortic Watch Company

Send us Fan Mail

“Plant trees under whose shade you'll never sit.”

Step into the world of RT, also known as Robert Thomas Custer, and discover the blend of tradition and modernity that fuels his entrepreneurial journey. Growing up on a Christmas tree farm, RT inherited values like integrity and freedom, which now guide his watchmaking business, Vortic Watch Company.

Imagine working just four days a week and enjoying a three-day weekend every week. RT made this a reality at Vortic Watch Company, boosting productivity and employee happiness. Listen as he shares how this approach has helped his business thrive.

RT's story also covers his fight to revive American watchmaking, including a big win in a legal battle against a major watch industry player. Learn about the challenges of delegation, trusting your team, and creating a smooth-running business without constant oversight.

Key Takeaways:

  • Implementing a four-day workweek can increase productivity and employee satisfaction.
  • Balancing tradition with innovation is key to building a lasting business.
  • Integrity, empathy, respect, wealth, and freedom. You get legacy if you add all those core values like a mathematical equation.
  • Effective delegation and trust in your team are essential for smooth business operations.


This episode contains insights and practical tips for anyone looking to build their legacy. Tune in and get inspired by RT's path to success.

Learn more about RT Custer here:

 Instagram
 https://www.instagram.com/vorticwatches/
 https://www.instagram.com/rtcuster/

Email
 rt@vorticwatches.com

Support the show

Business Coaching for Entrepreneurs

Build a successful business without losing yourself in the process.

I'm opening a limited number of business coaching opportunities in 2027 for entrepreneurs who want to grow stronger businesses while creating more space for the life they're building it for.

My coaching focuses on the challenges that often come with entrepreneurship: making difficult decisions, strengthening leadership, learning to delegate, building better systems, getting out of the day-to-day, navigating growth, and figuring out what success actually means for you.

If you're interested in working together, join the 2027 Coaching Waitlist to be the first to know when applications open.

No commitment. Just early access when coaching opportunities become available.